In 1988, the Polaroid Corporation, a giant in the instant film industry, started falling into massive debt, declaring bankruptcy by 2001 (Deutsch, 2001). By 2008, they ceased production of their instant film and in an article published in Wired, the magazine stated, ‘this is one of those quiet moments in tech history marking the end of an era’ (Beschizza, 2008). Ten years later, Polaroid and other instant film companies have had a sort of re-birth despite living in a digital age, largely in thanks to millennials…
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